Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
589BD9
RGB
88, 155, 217
HSL
209, 63%, 60%
HSB
209, 59%, 85%
CMYK
59, 29, 0, 15
LAB
62, -8, -39
LCH
62, 40, 258
OKLCH
0.67, 0.12, 248
XYZ
28, 31, 70
LUV
62, -28, -59
HWB
209, 35%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.