Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
589CD6
RGB
88, 156, 214
HSL
208, 61%, 59%
HSB
208, 59%, 84%
CMYK
59, 27, 0, 16
LAB
62, -9, -37
LCH
62, 38, 256
OKLCH
0.67, 0.11, 246
XYZ
28, 31, 68
LUV
62, -29, -56
HWB
208, 35%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.