Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
589CD8
RGB
88, 156, 216
HSL
208, 62%, 60%
HSB
208, 59%, 85%
CMYK
59, 28, 0, 15
LAB
62, -9, -38
LCH
62, 39, 257
OKLCH
0.67, 0.11, 247
XYZ
28, 31, 69
LUV
62, -29, -57
HWB
208, 35%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.