Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58A0CA
RGB
88, 160, 202
HSL
202, 52%, 57%
HSB
202, 56%, 79%
CMYK
56, 21, 0, 21
LAB
62, -14, -29
LCH
62, 32, 244
OKLCH
0.68, 0.10, 236
XYZ
27, 31, 61
LUV
62, -31, -42
HWB
202, 35%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.