Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58A2CD
RGB
88, 162, 205
HSL
202, 54%, 57%
HSB
202, 57%, 80%
CMYK
57, 21, 0, 20
LAB
63, -14, -30
LCH
63, 33, 244
OKLCH
0.68, 0.10, 236
XYZ
28, 32, 63
LUV
63, -31, -43
HWB
202, 35%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.