Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58A4E5
RGB
88, 164, 229
HSL
208, 73%, 62%
HSB
208, 62%, 90%
CMYK
62, 28, 0, 10
LAB
65, -9, -41
LCH
65, 42, 257
OKLCH
0.70, 0.12, 247
XYZ
31, 34, 79
LUV
65, -31, -62
HWB
208, 35%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.