Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58B0FA
RGB
88, 176, 250
HSL
207, 94%, 66%
HSB
207, 65%, 98%
CMYK
65, 30, 0, 2
LAB
69, -10, -45
LCH
69, 47, 257
OKLCH
0.73, 0.14, 246
XYZ
37, 40, 96
LUV
69, -35, -71
HWB
207, 35%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.