Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58B4E8
RGB
88, 180, 232
HSL
202, 76%, 63%
HSB
202, 62%, 91%
CMYK
62, 22, 0, 9
LAB
69, -17, -35
LCH
69, 39, 244
OKLCH
0.73, 0.12, 236
XYZ
35, 41, 82
LUV
69, -37, -53
HWB
202, 35%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.