Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58BCE3
RGB
88, 188, 227
HSL
197, 71%, 62%
HSB
197, 61%, 89%
CMYK
61, 17, 0, 11
LAB
71, -22, -29
LCH
71, 36, 233
OKLCH
0.75, 0.11, 227
XYZ
36, 44, 79
LUV
71, -40, -42
HWB
197, 35%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.