Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
590406
RGB
89, 4, 6
HSL
359, 91%, 18%
HSB
359, 96%, 35%
CMYK
0, 96, 93, 65
LAB
17, 36, 24
LCH
17, 44, 34
OKLCH
0.30, 0.12, 27
XYZ
4, 2, 0
LUV
17, 52, 11
HWB
359, 2%, 65%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.