Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
596F90
RGB
89, 111, 144
HSL
216, 24%, 46%
HSB
216, 38%, 56%
CMYK
38, 23, 0, 44
LAB
46, -2, -21
LCH
46, 21, 265
OKLCH
0.54, 0.06, 258
XYZ
15, 16, 29
LUV
46, -12, -30
HWB
216, 35%, 44%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.