Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
597685
RGB
89, 118, 133
HSL
200, 20%, 44%
HSB
200, 33%, 52%
CMYK
33, 11, 0, 48
LAB
48, -8, -12
LCH
48, 14, 236
OKLCH
0.55, 0.04, 231
XYZ
15, 17, 25
LUV
48, -15, -15
HWB
200, 35%, 48%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.