Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
597E80
RGB
89, 126, 128
HSL
183, 18%, 43%
HSB
183, 30%, 50%
CMYK
30, 2, 0, 50
LAB
50, -13, -6
LCH
50, 14, 203
OKLCH
0.57, 0.04, 200
XYZ
15, 19, 23
LUV
50, -18, -6
HWB
183, 35%, 50%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.