Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
597E8D
RGB
89, 126, 141
HSL
197, 23%, 45%
HSB
197, 37%, 55%
CMYK
37, 11, 0, 45
LAB
50, -10, -13
LCH
50, 16, 230
OKLCH
0.57, 0.05, 225
XYZ
16, 19, 28
LUV
50, -18, -16
HWB
197, 35%, 45%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.