Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59809A
RGB
89, 128, 154
HSL
204, 27%, 48%
HSB
204, 42%, 60%
CMYK
42, 17, 0, 40
LAB
51, -9, -19
LCH
51, 21, 245
OKLCH
0.58, 0.06, 238
XYZ
18, 20, 33
LUV
51, -19, -26
HWB
204, 35%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.