Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5989CD
RGB
89, 137, 205
HSL
215, 54%, 58%
HSB
215, 57%, 80%
CMYK
57, 33, 0, 20
LAB
56, -1, -41
LCH
56, 41, 268
OKLCH
0.63, 0.12, 257
XYZ
24, 24, 61
LUV
56, -22, -62
HWB
215, 35%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.