Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
598CA9
RGB
89, 140, 169
HSL
202, 32%, 51%
HSB
202, 47%, 66%
CMYK
47, 17, 0, 34
LAB
56, -12, -21
LCH
56, 24, 241
OKLCH
0.62, 0.07, 234
XYZ
21, 24, 41
LUV
56, -23, -29
HWB
202, 35%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.