Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5992A4
RGB
89, 146, 164
HSL
194, 30%, 50%
HSB
194, 46%, 64%
CMYK
46, 11, 0, 36
LAB
57, -16, -16
LCH
57, 22, 225
OKLCH
0.63, 0.07, 220
XYZ
21, 25, 39
LUV
57, -26, -21
HWB
194, 35%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.