Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5992B3
RGB
89, 146, 179
HSL
202, 37%, 53%
HSB
202, 50%, 70%
CMYK
50, 18, 0, 30
LAB
58, -12, -24
LCH
58, 27, 242
OKLCH
0.63, 0.08, 235
XYZ
23, 26, 46
LUV
58, -26, -33
HWB
202, 35%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.