Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59AADA
RGB
89, 170, 218
HSL
202, 64%, 60%
HSB
202, 59%, 85%
CMYK
59, 22, 0, 15
LAB
66, -15, -32
LCH
66, 36, 245
OKLCH
0.71, 0.11, 237
XYZ
31, 36, 72
LUV
66, -34, -48
HWB
202, 35%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.