Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59BCF2
RGB
89, 188, 242
HSL
201, 85%, 65%
HSB
201, 63%, 95%
CMYK
63, 22, 0, 5
LAB
72, -18, -36
LCH
72, 40, 244
OKLCH
0.76, 0.12, 235
XYZ
38, 44, 91
LUV
72, -39, -55
HWB
201, 35%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.