Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5A2805
RGB
90, 40, 5
HSL
25, 89%, 19%
HSB
25, 94%, 35%
CMYK
0, 56, 94, 65
LAB
23, 22, 31
LCH
23, 38, 55
OKLCH
0.34, 0.09, 50
XYZ
5, 4, 1
LUV
23, 37, 20
HWB
25, 2%, 65%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.