Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A7C85
RGB
90, 124, 133
HSL
193, 19%, 44%
HSB
193, 32%, 52%
CMYK
32, 7, 0, 48
LAB
50, -11, -9
LCH
50, 14, 220
OKLCH
0.56, 0.04, 216
XYZ
16, 18, 25
LUV
50, -17, -11
HWB
193, 35%, 48%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.