Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A84C0
RGB
90, 132, 192
HSL
215, 45%, 55%
HSB
215, 53%, 75%
CMYK
53, 31, 0, 25
LAB
54, -2, -36
LCH
54, 36, 267
OKLCH
0.61, 0.10, 257
XYZ
22, 22, 53
LUV
54, -20, -55
HWB
215, 35%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.