Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A8A96
RGB
90, 138, 150
HSL
192, 25%, 47%
HSB
192, 40%, 59%
CMYK
40, 8, 0, 41
LAB
54, -14, -12
LCH
54, 19, 219
OKLCH
0.60, 0.05, 215
XYZ
19, 23, 32
LUV
54, -23, -15
HWB
192, 35%, 41%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.