Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A8BB3
RGB
90, 139, 179
HSL
207, 37%, 53%
HSB
207, 50%, 70%
CMYK
50, 22, 0, 30
LAB
56, -9, -27
LCH
56, 28, 252
OKLCH
0.62, 0.08, 244
XYZ
22, 24, 46
LUV
56, -23, -39
HWB
207, 35%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.