Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A91BC
RGB
90, 145, 188
HSL
206, 42%, 55%
HSB
206, 52%, 74%
CMYK
52, 23, 0, 26
LAB
58, -9, -29
LCH
58, 30, 252
OKLCH
0.64, 0.09, 243
XYZ
23, 26, 51
LUV
58, -25, -42
HWB
206, 35%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.