Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A93DC
RGB
90, 147, 220
HSL
214, 65%, 61%
HSB
214, 59%, 86%
CMYK
59, 33, 0, 14
LAB
59, -3, -44
LCH
59, 44, 267
OKLCH
0.66, 0.13, 255
XYZ
28, 28, 72
LUV
59, -25, -67
HWB
214, 35%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.