Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A98BC
RGB
90, 152, 188
HSL
202, 42%, 55%
HSB
202, 52%, 74%
CMYK
52, 19, 0, 26
LAB
60, -13, -25
LCH
60, 29, 243
OKLCH
0.65, 0.08, 236
XYZ
25, 28, 52
LUV
60, -27, -36
HWB
202, 35%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.