Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AA1DF
RGB
90, 161, 223
HSL
208, 68%, 61%
HSB
208, 60%, 87%
CMYK
60, 28, 0, 13
LAB
64, -9, -39
LCH
64, 40, 257
OKLCH
0.69, 0.12, 247
XYZ
30, 33, 75
LUV
64, -30, -59
HWB
208, 35%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.