Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AA5CE
RGB
90, 165, 206
HSL
201, 54%, 58%
HSB
201, 56%, 81%
CMYK
56, 20, 0, 19
LAB
64, -15, -29
LCH
64, 32, 242
OKLCH
0.69, 0.10, 234
XYZ
29, 34, 63
LUV
64, -32, -42
HWB
201, 35%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.