Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AACDB
RGB
90, 172, 219
HSL
202, 64%, 61%
HSB
202, 59%, 86%
CMYK
59, 21, 0, 14
LAB
67, -16, -32
LCH
67, 36, 244
OKLCH
0.71, 0.11, 236
XYZ
32, 37, 72
LUV
67, -34, -48
HWB
202, 35%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.