Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AAEE0
RGB
90, 174, 224
HSL
202, 68%, 62%
HSB
202, 60%, 88%
CMYK
60, 22, 0, 12
LAB
67, -15, -34
LCH
67, 37, 245
OKLCH
0.72, 0.11, 237
XYZ
33, 38, 76
LUV
67, -35, -50
HWB
202, 35%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.