Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AAEF3
RGB
90, 174, 243
HSL
207, 86%, 65%
HSB
207, 63%, 95%
CMYK
63, 28, 0, 5
LAB
68, -11, -43
LCH
68, 44, 256
OKLCH
0.73, 0.13, 246
XYZ
36, 39, 90
LUV
68, -34, -66
HWB
207, 35%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.