Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AB2DF
RGB
90, 178, 223
HSL
200, 68%, 61%
HSB
200, 60%, 87%
CMYK
60, 20, 0, 13
LAB
69, -18, -31
LCH
69, 36, 241
OKLCH
0.73, 0.11, 233
XYZ
33, 39, 76
LUV
69, -36, -46
HWB
200, 35%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.