Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AC2DD
RGB
90, 194, 221
HSL
192, 66%, 61%
HSB
192, 59%, 87%
CMYK
59, 12, 0, 13
LAB
73, -25, -23
LCH
73, 34, 222
OKLCH
0.76, 0.10, 217
XYZ
37, 46, 75
LUV
73, -42, -32
HWB
192, 35%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.