Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5ACAEB
RGB
90, 202, 235
HSL
194, 78%, 64%
HSB
194, 62%, 92%
CMYK
62, 14, 0, 8
LAB
76, -26, -27
LCH
76, 37, 226
OKLCH
0.79, 0.11, 220
XYZ
40, 50, 86
LUV
76, -44, -38
HWB
194, 35%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.