Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5B0209
RGB
91, 2, 9
HSL
355, 96%, 18%
HSB
355, 98%, 36%
CMYK
0, 98, 90, 64
LAB
17, 38, 23
LCH
17, 44, 32
OKLCH
0.30, 0.12, 25
XYZ
4, 2, 0
LUV
17, 54, 10
HWB
355, 1%, 64%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.