Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5B0605
RGB
91, 6, 5
HSL
1, 90%, 19%
HSB
1, 95%, 36%
CMYK
0, 93, 95, 64
LAB
18, 36, 26
LCH
18, 45, 35
OKLCH
0.30, 0.12, 28
XYZ
4, 2, 0
LUV
18, 54, 12
HWB
1, 2%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.