Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5B0809
RGB
91, 8, 9
HSL
359, 84%, 19%
HSB
359, 91%, 36%
CMYK
0, 91, 90, 64
LAB
18, 36, 24
LCH
18, 43, 34
OKLCH
0.30, 0.11, 27
XYZ
4, 2, 0
LUV
18, 52, 11
HWB
359, 3%, 64%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.