Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5B0A04
RGB
91, 10, 4
HSL
4, 92%, 19%
HSB
4, 96%, 36%
CMYK
0, 89, 96, 64
LAB
18, 35, 26
LCH
18, 44, 37
OKLCH
0.30, 0.11, 30
XYZ
4, 2, 0
LUV
18, 53, 13
HWB
4, 2%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.