Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B7595
RGB
91, 117, 149
HSL
213, 24%, 47%
HSB
213, 39%, 58%
CMYK
39, 21, 0, 42
LAB
48, -3, -21
LCH
48, 21, 261
OKLCH
0.55, 0.06, 254
XYZ
16, 17, 31
LUV
48, -14, -29
HWB
213, 36%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.