Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B82B9
RGB
91, 130, 185
HSL
215, 40%, 54%
HSB
215, 51%, 73%
CMYK
51, 30, 0, 27
LAB
53, -2, -34
LCH
53, 34, 267
OKLCH
0.60, 0.10, 257
XYZ
21, 22, 49
LUV
53, -19, -50
HWB
215, 36%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.