Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B90D0
RGB
91, 144, 208
HSL
213, 55%, 59%
HSB
213, 56%, 82%
CMYK
56, 31, 0, 18
LAB
58, -4, -39
LCH
58, 39, 264
OKLCH
0.64, 0.11, 254
XYZ
26, 27, 63
LUV
58, -24, -59
HWB
213, 36%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.