Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B97BF
RGB
91, 151, 191
HSL
204, 44%, 55%
HSB
204, 52%, 75%
CMYK
52, 21, 0, 25
LAB
60, -12, -27
LCH
60, 30, 247
OKLCH
0.65, 0.09, 239
XYZ
25, 28, 53
LUV
60, -27, -40
HWB
204, 36%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.