Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7091C5
RGB
112, 145, 197
HSL
217, 42%, 61%
HSB
217, 43%, 77%
CMYK
43, 26, 0, 23
LAB
59, -1, -31
LCH
59, 31, 267
OKLCH
0.65, 0.09, 259
XYZ
27, 28, 57
LUV
59, -17, -47
HWB
217, 44%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.