Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BADD4
RGB
91, 173, 212
HSL
199, 58%, 59%
HSB
199, 57%, 83%
CMYK
57, 18, 0, 17
LAB
67, -18, -28
LCH
67, 33, 238
OKLCH
0.71, 0.10, 231
XYZ
31, 37, 68
LUV
67, -34, -41
HWB
199, 36%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.