Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BB2F5
RGB
91, 178, 245
HSL
206, 89%, 66%
HSB
206, 63%, 96%
CMYK
63, 27, 0, 4
LAB
69, -12, -42
LCH
69, 44, 254
OKLCH
0.74, 0.13, 244
XYZ
37, 41, 92
LUV
69, -35, -65
HWB
206, 36%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.