Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BBDDA
RGB
91, 189, 218
HSL
194, 63%, 61%
HSB
194, 58%, 85%
CMYK
58, 13, 0, 15
LAB
72, -24, -24
LCH
72, 34, 225
OKLCH
0.75, 0.10, 220
XYZ
35, 44, 73
LUV
72, -40, -33
HWB
194, 36%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.