Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BC5EE
RGB
91, 197, 238
HSL
197, 81%, 65%
HSB
197, 62%, 93%
CMYK
62, 17, 0, 7
LAB
75, -23, -30
LCH
75, 38, 233
OKLCH
0.78, 0.11, 226
XYZ
40, 48, 88
LUV
75, -42, -44
HWB
197, 36%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.